It’s no secret that the Super Bowl 50 Halftime Show’s list of performers would make the promoters of any major music festival jealous. Coldplay will serve as headliner this Sunday, with a confirmed guest appearance from Beyoncé; Bruno Mars may join the festivities as well, and Lady Gaga will sing the national anthem.
Add up the average nightly gross ticket sales of each artist, and the combined total is more than $6 million!
“We do not pay the artists,” explained NFL spokesperson Joanna Hunter. “We cover expenses and production costs”, which is a lot! When Beyonce performed in 2013, the production costs were rumoured to be $600,000.
Either way, the halftime show serves as a a free commercial for the artist, one that airs in front of more than 100 million people.
That’s why they do the show. In the week after the halftime show two years ago, Bruno Mars’ Unorthodox Jukebox sales spiked 92% & the year before, album sales of Beyoncé’s 4 leapt 59% after her performance.
Definitely worth it.